digital-marketing
The Rise of API Marketplaces: What It Means for B2B Software Buyers
Author: oswaldsimba018@gmail.com
Published Date: 9/16/2025
How API marketplaces change B2B software buying: faster evaluation, clearer pricing, safer operations. Practical steps on selection, governance, and c...
Post-Cookie B2B Marketing: Building Trust Without Third-Party Data
Author: oswaldsimba018@gmail.com
Published Date: 9/10/2025
A practical playbook for B2B teams in a post-cookie world: earn consent, build first-party data, run ABM and email with clean tagging, and measure lif...
Hyper-Personalisation in Digital Marketing Using AI: A Small Business Guide
Author: oswaldsimba018@gmail.com
Published Date: 8/22/2025
AI hyper-personalisation is reshaping digital marketing for SMEs. Learn how small businesses can use data-driven personalisation to improve customer e...